The women's hockey team will play for gold on Thursday, February 19th at 1:10pm EST. Photo credit: USA Hockey . At AD Vantage , we know that ice hockey is having a moment. As Reuters reported in early February about the upcoming Winter Olympics, ice hockey is selling the most tickets to fans.  Whether the increased interest reflects the moment in popular culture or the fact that NHL players will carve up the ice for the first time since Sochi in 2014, people are lining up to

We’ve all been there—several quiet weeks from senior campus leadership, followed suddenly by an influx of requests for detailed financial data. Sometimes it’s driven by the approach of budget proposal season; other times, it reflects a new leader seeking a clarity on how efficiently the athletics program operates.  In those moments, leaders don’t just need access to data—they need to quickly extract, present, and stand behind it. Whether it's preparing budget justifications,

On Monday, January 19th at 7:30pmEST, Miami and Indiana will compete in one of the most broadcast sports events of the year, the CFP National Championship.  With head-turning storylines like the rise of the new household name, Curt Cignetti, and the stabilizing of college football in the aftermath of the transfer portal, it’s daunting to wade through saturated narratives for credible, data-driven information. One of the biggest threads binding these two teams was their abilit

In college football, offensive coordinators can be the difference between mediocrity and championship contention. We've analyzed...

In today’s college athletics landscape, every administrator is grappling with the same questions: How much are we really spending on each...